Builders Series: Lisa Peacock Florida’s First Coast (Jacksonville)

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LISA L. PEACOCK, ACSM- CPT, CHES

I am a huge fan of George Babish, Senior VP of Organizational Advancement, at the YMCA of Florida’s First Coast in Jacksonville, FL. The team of talent he has assembled to advance the healthy living portfolio is outstanding and a lot of fun to work with.  One of which is Lisa Peacock, Director of Healthy Living Innovations:  Chronic Disease Prevention.  A little talk with her about building healthy communities:

Me: Lisa, what is your current role?

Lisa: I focus on chronic disease prevention for the entire First Coast YMCA Association.  We serve 5 counties and 100,000 people through 13 locations.  I work with our signature programs.  I review recommendations coming from YUSA and make suggestions to our organization about which strategies we should implement and when.  I go out to our communities, listen and bring back to our leadership suggestions about how to best serve the needs of the people in those communities. I work with hospital and health care systems and partners in our Healthy Living Centers.

One of my projects includes the Healthy Living Centers at the Williams and Ponte Vedra Ys. The Healthy Living Centers are the first of their kind on the First Coast, bringing medically integrated programs from Baptist Health into the Y – and making these programs more accessible to the surrounding community. More Y Healthy Living Centers are planned in the near future. The flagship Healthy Living Center will be located at the new Riverside Y along with Brooks Rehabilitation and Florida Blue. Our vision: Healthy Living Centers are a community based initiative designed to increase personal engagement and accountability for health, making it easier for people to achieve and sustain a healthier lifestyle.

Part of my responsibility is also to advance our association strategy of developing the Y as a Total Wellness Resource. This includes the delivery of our Y signature programs such as the YMCAs Diabetes Prevention Program and Enhance®Fitness, as well as our adaptive wellness programs, in partnership with Brooks Rehabilitation Health Systems. These adaptive wellness programs are designed to help those with mobility impairments through supervised physical activity.  Through these programs, participants learn how to stay active and improve their health after they complete formal physical therapy.

Where we are going as an organization is exciting.  I’m really involved in changing the way the community works with and perceives the Y.  We are a vital part of the health of our community and the overall healthcare system.

Me:  What’s your biggest challenge?

Lisa:  Time. There are many potential programs to focus on and we lack the time to address them all. It takes a huge amount of time to do diligent research to ensure we develop programs that meet community need and, in the end, transforming the overall health of those participating in our programs. Everyone can think of a great idea/program—that’s the fun part.  But you have to take that idea through focus groups, beta testing, fine-tuning and adjusting in order to do it right.

Me:  Following up with that idea—how’d you keep your job?  You needed a lot of time to show the value of the work you’re doing to the Y organization…

Lisa:  I have a strong faith and pray frequently. Not in the sense of keeping my job, but in the sense of being able to provide what both the association and our communities need. As for keeping programs running, we are blessed to receive grant funding, at times, as we did to launch the YMCA’s Diabetes Prevention Program. This grant allowed one of our team members to focus on one program and really put the attention into the details of making the program succeed.  As a health educator, I highly value the concept of disease prevention & lifestyle behavior change. This allows me to speak from the heart about the great work we do. I can get behind an evidence-based program that is proven to work. During the time I was the YMCA’s Diabetes Prevention Program Coordinator, I felt that my organization really trusted my judgment and I was able to develop professionally as the subject matter expert.

We received the grant and began this work in 2010 and it was three years until we flipped the business model and began receiving reimbursement for the program from Florida Blue in 2013. They are now a third party reimbursement payer.  Without them, we would have a really nice feel good, proven program, but not a strong sustainable business model. Currently, all Florida Blue insured individuals have coverage for and access to the YMCA’s Diabetes Prevention Program. Florida Blue is also headquartered in Jacksonville, so this provides the opportunity to grow our partnership and improve the health of our community together as true local partners.

Me:  If you had more time (or budget) what would that buy you?

Lisa:  The additional time would buy me more organization and clarity. To have designated time to think, brainstorm with others, and research. To really navigate through and develop business plans. I have an amazing opportunity to work with some really great minds who challenge me. As a health educator, I don’t immediately think about the business model or financials. I would value more time to dive deep into this information and develop it further and to continue exploring how our organization can truly partner on holistic health outcomes.

Me:  Who do you admire inside or outside your industry?

Lisa: I enjoy listening to Heather Hodge Director, Chronic Disease Prevention Programs at YMCA of the USA.  It’s inspiring to hear what our national office is doing at a very high level with partnerships to advance our work.

There is an organization in our community, the New Town Successzone.  They are in a high-risk health zone. Their focus is revitalizing the community. What I value most, is who sits at the table – so many different organizations, of different backgrounds and races, all with the same focus, to better the community. It is very inspiring… I always leave the meeting uplifted.

Crawfords talk Physical Activity on The Drive

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I love the chance to go on The Drive with Jack Ebling with Tom Crawford (yes, relation!).  This week we were talking the importance of physical activity and its role in alleviating arthritis pain.  I work with the Michigan Arthritis Collaborative Partnership and the YMCAs Enhance®Fitness program to promote this message.  Contact the YMCA of Lansing to find a program near you

Hear our chat:

 

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Physical Activity: The Arthritis Pain Reliever

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Move It Media is excited to support the Michigan Department of Community Health’s communication campaign to reduce the burden of arthritis.  Share the message that moderate physical activity is the arthritis pain reliever!

Studies show that moderate physical activity–the kind that gets your heart rate up and keeps it up like walking, biking, or swimming–can actually reduce pain and stiffness, and improve your mood.  Physical activity is the arthritis pain reliever.

Take it from @bluebellytom (audio above) http://drivewithjack.com/category/blue-belly-blog/ of The Drive with Jack Ebling http://drivewithjack.com/

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The Drive is on 92.1 FM everyday from 3:00pm-6:00pm, so put on your headphones and get your sports fix while you get your daily physical activity (make it The Walk instead of The Drive)!

Check out the archives, when Blue Belly and I were talking about this on Marketing Monday on the Michigan Business Network https://andicrawford.wordpress.com/wp-admin/post.php?post=653&action=edit

Talking Michigan business with Tom Crawford on Marketing Monday on the Michigan Business Network.com

Talking Michigan business with Tom Crawford on Marketing Monday on the Michigan Business Network.com

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#MiYMCA State Alliance of Michigan YMCAs Healthy Living March Newsletter

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The March Healthy Living newsletter is out.  Please share with staff, participants, volunteers, and partners as we work together to build a healthier Michigan!

https://files.acrobat.com/a/preview/bc5c0412-f71c-482f-abc7-53e8f10220c9

Check out some of the great work happening in Michigan YMCAs to build healthy communities through evidence based programs and partnership.

Please send me your content submissions for an upcoming edition.  I’d love to feature programs at your Y & innovative partnerships within the community.  I also invite you to be a guest columnist.  Tell your story!

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#MiYMCA Benton Habor-St. Joseph & Niles-Buchanan YMCAs Build Capacity

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Two Southwest Michigan YMCAs are preparing to launch Enhance®Fitness, an evidence based exercise program for older adults with arthritis.   Thirteen instructors were trained and program launches will begin soon.

YMCA leaders will work with healthcare providers throughout the area to refer older adults into this life-changing program which builds cardiovascular health, muscular strength, balance, agility, and flexibility, while reducing arthritis pain & risk for falls.

Of course, the best part of the program are the friendships that are made and the fun that everyone has improving their health together.  Congratulations to these instructors & to the YMCA leaders who are embarking on this important work.

Congratulations Enhance®Fitness Instructors!

Congratulations Enhance®Fitness Instructors!

Jan strikes a pose

Jan strikes a pose

Dawn (L) & Teresa review Fitness Checks

Dawn (L) & Teresa review Fitness Checks

Instructors review upper back strengthening

Instructors review upper back strengthening

Creating fun for those with balance challenges

Creating fun for those with balance challenges

Michelle (L) and Diane Smiles & Fitness Checks

Michelle (L) and Diane Smiles & Fitness Checks

Benton Harbor/St. Joe YMCA Leaders Monica & Stephen

Benton Harbor/St. Joe YMCA Leaders Monica & Stephen